We are all familiar with the scene in the shopping mall as a woman purposefully goes from store to store, dragging her man with her, or leaving him sprawled on a bench the mall has so humanely parked in the hallway outside the stores. It is a well-known fact that men hate to shop.
Then how is it that men are seemingly more well-dressed now than in years past? Business Insider recently published an article about why men are dressing better. The author, Lynette Lopez, attributes men’s increased awareness for dressing well to the ease of internet shopping. The internet “has changed the experience of shopping for men. There are no lines; there’s no waiting.”
Because of this, many shops are doing away with brick-and-mortar locations, which allows them to offer lower prices and larger selection. Everything from glasses to suits to shoes can be found on the internet. With generous return and exchange policies, men can now shop comfortably from their man cave.
One such company is Paul Evans, “just a couple guys in New York who want you to look good.” They are in the shoe business, but not just any shoes. Paul Evans sells high quality, Italian made, fine leather italian shoes for a fraction of what you would pay in a traditional retail store. By utilizing the internet, essentially, Paul Evans has fired the middleman, and done away with the overhead of keeping a shop open. This translates to huge savings for shoe buyers.
An important aspect of buying via internet is navigating the websites. Paul Evans has provided a site that is sleek and very user friendly, making the customer’s shopping experience a truly satisfying one.
To learn more about this fashion trend, you can read Business Insider’s article at http://www.businessinsider.com/why-men-are-dressing-better-2015-11