There are a lot of people that are checking out what OrganoGold has to offer. This is the company that has managed to lure coffee drinkers from around the world. Much of this appeal is linked to the healing mushroom ingredient that has allowed this company to stand out.
Bernardo Chua is the founder of the popular OrganoGold brand, and he knew that he was on to something good the first time that he got ready to introduce OrganoGold to the world. He would acquire the best coffee beans and advertise this as gourmet healing coffee. This was familiar yet different because it was promoted as a new brand of healthy coffee.
That is the real marketing genius of Bernardo Chua. He has kept people looking out for the brand that has received recognition in Africa, Asia and America. Bernardo Chua is from the Philippines. For Chua, the Ganoderma mushroom was nothing new. He has grew up hearing about the healing agent that was associated with this. He was unsure of whether the Western Culture would embrace this initially. After all, this was a nation of coffee drinkers that had already become accustomed to the ever-so-popular $5 Starbucks brand.
Chua would make the wise decision to cut out the middle man and bypass selling to stores. There are already enough well-established western brands like Folgers and Maxwell House on the market today. What Bernardo would do is tap into the direct distribution route. This would give people in small coffee shops a chance to try it. The method of selling the product would also give people access to the coffee that shopped at the small Mom & Pop stores. This would eventually spark a crowd of social media followers that would start spreading the buzz about the brand.
That is why people in coffee shops in South Africa are talking about this. That is why people in New York or Arizona are secretly enjoying this coffee in their homes. The word is spreading, and it is becoming harder to contain. People want this healing coffee, and they want it right now. The brand is expanding into a lot of different flavors so this increases the appeal even more.
What OrganoGold has done is make it easier for people to enjoy without feeling guilty about it. Drinking coffee that has a health agent makes people feel better about consuming this beverage. Bernardo has spoken about this to OrganoGold, and it’s a big part of why it remains a popular brand today.