Have you ever loved something that your friend was wearing and asked where they go it, but of course they couldn’t remember where? What if you could just snap a picture of their shirt, and be able to find the exact same one or products that were similar, and then purchase right from you smartphone? That’s exactly what image recognition technology is going to be able to do for you in the upcoming years.
By being able to snap a photo, the image recognition technology will be able to take certain attributes of the item and find the exact same or very similar products that are for sale right now. Stores like Macy, JC Penny, Neiman Marcus and others are already in the process of making this available to shoppers.
The leading company in the field, Slyce Inc, is already ahead of the game. They have developed a mobile app with image search technology and have already partnered up with six of the top 20 retail companies in the United States to operate this technology. Based in Toronto, Slyce launched it’s product recognition technology in February of 2013. Since then, Slyce has generated about $10.75 million in funding and welcomed many well known app developers to their team.
Though Slyce has many products and services it offer’s its clients and customers, the favorite happens to be their Snap-to-Buy product recognition platform. By integrating Snap-to-Buy into the retailers already existing website, it allows the application to take the customer to the companies website of the identified products. Also, with it’s visual search recognition technology, it can find products that are similar to the product in the photo that was snapped.
Slyce has been called “The Shazam of Shopping”. Not only can you snap a photo of something that you see in person, you can also take a picture of something in a magazine, on Facebook or Instagram, and the technology will find that product or similar ones for you.