Sweetgreen is a fast food restaurant that features a menu exclusively made up of organic salad ingredients and healthy grains like quinoa. Yes, you heard it right. Sweetgreen is a healthy fast food restaurant.
Unfortunately, though, Sweetgreen has yet to become a household name. However, this is beginning to change rapidly. The Sweetgreen restaurant franchise:
- Is attracting fans and customers from all income brackets and walks of life,
- Has begun its own outreach program to educate young people about how to eat healthier,
- Employs numerous managers and servers in their restaurants, and corporate executive staff, along with organic farmers as well, and
- Has created its own music festival called the Sweetlife Festival that features the world’s top Pop, Rock, Hip Hop and R&B acts
The chain is creating a lot of buzz for the right reasons. The founders, Nathaniel Ru, Nicolas Jammet and Jonathan Neman make every business decision carefully. The hire like-minded staff and they work hard to create viable answers to community problems. This is because they want both the customer and the community to benefit from the impact they create.
Some of the solutions the Sweetgreen franchise offers to local communities include:
- Resources – Employment opportunities,
- Health – Access to healthy foods at an affordable price,
- Dignity – A pleasant fast-food dining experience at a clean, well-cared for establishment, and
- Life Skills – Education about healthy eating for those that might not get it otherwise
Many adults are so set in their ways. Many schools didn’t start teaching young people about how to eat healthy until the 70s. That means that many older adults grew up eating extremely unhealthy foods and living very dangerously indeed.
Just ask any history teacher. Not only did everyone smoke. They smoked everywhere, including on planes, on buses, in meeting rooms and in offices. In addition, people drove drunk and ate foods we would never dream of eating today.
The best way to help people change unhealthy eating patterns is to actually give them alternatives. A person that has eaten unhealthily for his or her entire life might decide to eat better and go to the grocery store and buy a head of iceberg lettuce, some ranch dressing, fried chicken fingers and a tomato to create a salad and call that a day. Though it’s likely healthy than what they’ve been eating, it still isn’t quite making the dramatic change necessary to heal and cleanse an unhealthy body.