ChapStick is a name that many baby boomers will recognize instantly. By contrast, EOS Lip Balm may be something that these baby boomers have never seen or heard of. Coincidentally, the reverse is true for millennials. The EOS Lip Balm may certainly ring bells for young people, but ChapStick may be a foreign in concerns to the products that they know and love. This is happening because EOS set out to market to the millennials first.
People are growing up in an age where they have to connect to social media to see what is new and hot. That is what makes EOS such a hot topic. Fast Company has researched the way that this company is growing, and the evident is there. ChapStick was leading the way, but EOS lip balm was on the rise. ChapStick didn’t have a team that could develop and market the way that EOS did. The end result was a product war with EOS executives pulling out all the social media ammunition. This would be the thing that would topple ChapStick. The Evolution of Smooth has made a smooth transition to the top, and ChapStick is struggling to regain the throne.
The reality is that ChapStick has left the door open for competition for far too long. There is no going back. People have become used to the stylish brand of lip balm. They don’t want to try anything else. They appear to be content with what the Evolution of Smooth is offering. This means that there is less of a chance that ChapStick – or any other company – will come in and overshadow this brand. This is a company that is tied into social media in a major way. The crowds that support EOS are the young people that are telling friends about EOS. To learn more, visit the evolutionofsmooth website, Linked In page and Pinterest (https://www.pinterest.com/explore/eos-lip-balm/).