Recently, an article was posted in onlinereputationreviews.com stating that customer can have a big impact on a company’s reputation. The author of this post stated that reviews can make or break a company’s reputation.
Overall, I disagree with this statement. A few bad reviews are not going to deter customers from purchasing a product or service from your company. Especially if they have done business with your company before and were happy with what they received. For example, imagine getting online and finding a pair of shoes you love. Someone says that the color was bad, and the material did not hold up well. Sure, this may be something you take into consideration when buying those pair of shoes. However, is this one review going to deter you from buying those shoes you love? Of course not.
Though, I can see where the author was coming from when he made his statement. If there are multiple reviews all complaining about the same thing, that might be something that would deter me from buying the product. With that being said, any positive reviews would make just as great of an impact on my decision in purchasing.
The thing people need to remember is that the author is talking about the company’s reputation being impacted. I believe this accusation is false. Just because people read a few bad reviews does not mean that everyone is going to stop buying what the company is selling them. Not only that, but not everyone takes the time to read reviews. A lot of people see something they like and purchase it immediately.
As long as people review products honestly, and the company creates high-quality items, no problems should arise. I do not believe reviews strongly impact a company’s reputation.