Doe Deere is the Founder and CEO of the cosmetics company Lime Crime. She was born in Russia. Then moved to the United States and was raised in New York. Doe feels makeup has more to it than just hiding imperfections, but rather should be used as a form of self-expression. She wanted makeup to be a feeling of what feels right in the moment, not just natural and self-enhancing. She decided to launch her own cosmetics company in 2008 that focused on allowing individuals to express themselves freely and openly.
The result of this was Lime Crime, a line of intensely pigmented, bold color, and vibrant makeup line. All of the products in the line are cruelty free and not tested on animals. The name for the company is a combination of her favorite color and to create makeup that was so outrageous it would break the law.
Her journey has made her an advocate and supporter of women owned businesses. She has spoken at many events about finding your own voice and following your passion and dreams. She also mentors many young women would have ambitions in business and she encourages all to ask for her advice on Instagram.
The idea for Lime Crime was inspired by the fact that Deere had a difficult time finding bright and color makeup to match the clothing she was designing in her clothing line. So she decided to make her own and eventually launched the makeup line. She is very hands on with her makeup line. She is involved with every step of development with all of her products. Deere also tests out every new makeup product before it goes to production.
Deere feels that trusting your gut and starting early are the keys to success for any woman wanted to have her own business. Also it is important to treat your employees and people around you with kindness and respect. She also continually donates to charitable causes which keeps her grounded. She feels educating yourself and knowing your brand are keys to success in the business world. Her husband Mark is one of her biggest influences.