Chapstick and Blistex have been the original names in lip balm for several decades, but seven years ago EOS or Evolution of Smooth, came on the market, and they have overtaken it. In this short amount of time, they expanded their line to 14 different flavors and have become a $240 million international company.
EOS lip balms now sell over one million circular units a week as they create a new attraction to keeping lips soft and sensual. Global lip care is expanding, and by the year 2020, it is predicted to be a $2 billion market with natural EOS in front.
Mehra, the founder of EOS, operated from the position of “finding a need and filling it” because he saw only cheap takeoffs from the two original brands on the market. Mehra wanted to design a product that would be pleasurable for a woman to wear, engaging in all five senses, organic and a delightful variety of flavors.
A comparable price was chosen for retail, $3, which was average, but EOS is not your average company. They want to be transparent, so customers know they’re a “real” company and that they designed these orbs of balm especially for females. The first store that accepted them was Walgreens, and then they were Walmart and Target followed shortly afterward. They spread across the country.
EOS themselves were amazed when celebrities like Miley Cyrus, Christina Aguilera, and Kim Kardashian were using the EOS balm, but thousands of females were also making EOS their favorite. To bring EOS out into the public eye, Mehra advertised in the magazines and on TV like the original brands, but since their target was to millennial women between the ages of 25 and 35, they directed a large part of marketing to social media. Today, EOS lip balms are found everywhere.
For years, Securus Technologies has been a formidable provider of a wide range of technology based solutions to civil and criminal justice institutions. Its unparalleled mastery of the criminal justice and civil technological needs have enabled it to deliver innovative public safety, monitoring, corrections and investigation solutions to governments and correctional facilities across the globe.
The exemplary performance of the folks over at Securus Technologies has earned them a Stevie Awards for Sales & Customer service that was bestowed upon them on an event held on Friday, February 24 at the Caesars Palace in Las Vegas.
According to the judges who had to choose the winner, runners up and third position from over 2,300 nominations, Securus Technologies plays a major role in our modern day society and delivers robust services to people who need it most.
With the law enforcement and corrections department being among the toughest to deal with, Securus Technologies’ ability to master the niche and deliver customized solutions that solve real time problems has made it a true force to reckon with.
The Stevie Awards for Sales & Customer Service is among the best honors for contact center, customer service, sales professionals and business development initiatives. Securus’ win emphasizes on both its dedication and ability of being the best in law enforcement and corrections related solutions.
About Securus Technologies
Securus Technologies focuses on public safety solutions created to help states and their law enforcers to gather, consolidate, visualize and store information in a real time manner. The information focuses on potential criminal offense and also touches on inmates.
This makes policing and law enforcement easier while giving inmates a chance to keep in touch with their loved ones and experience a more insightful term behind the bars by getting humane treatment that improves the probability of correcting their criminal tendencies.
Through out the summer months High Camp and Gold Coast, located in California, installed a upgraded water system. In mid Autumn due to a torrential down pour in Placer County, a few water sources were greatly effected. Which in turn resulted in contamination of this system. Thankfully this was the only one effected.
E.coli and Coliform were found during a routine check, the proper authorities were contacted immediately. The health issue was first brought to the attention of the Placer County Department of Environmental Health in mid October. After a lot of resources were expended by the local officials, the water has shown next to no sign of Coliform and zero sign of E.coli. Restaurants and public water sources in the area have been shut down until further notice. However the famous ski resort is still in full swing.
Through the help of local officials they are consistently addressing the issue and will do so until it is fully resolved. Until the proper officials are sure the quality of the water is back to normal, the regular water usage will be cut to both High Camp and Gold Coast.
The resort has taken this issue very seriously and has put it as top priority as they do with all health issues. To compensate for the inconvenience they have ensured full access to their facilities and have included some costless essentials until the issue at hand is resolved. As the situation carries on the guests at the resort will be well informed of the current situation in a timely manner.
The Squaw Valley Public Service District and Placer County have provided a great service in a time of need and are greatly appreciated.