Bruno Fagali Discusses ‘Deepfakes’ And Their Effect On Elections

Bruno Fagali, the managing partner of Fagali Advocacia has done a lot of studies on Brazilian electoral law and how different forms of media can affect how the public views election candidates. There are many challenges facing political news stories today from television attack ads, bias with media corporations, billboards and also with the new information dissemination tools in Internet ads, particularly on Facebook.

Bruno Fagali said that a growing new disinformation tactic is creating videos that can propagate false scandals, falsely tie candidates to groups they’re not really affiliated with or can otherwise paint pictures of them that damage their reputation. These are videos that Fagali calls “deepfakes,” and the way they work is similar to how some nefarious groups will attempt to doctor films hoping to show celebrities in pornographic films according to The Brazilian Superior Electoral Court, or TSE as it’s called has been taking steps to find false news and “deepfakes” such as establishing a committee to explore their methods, and even collaborating with the US FBI to conduct probes.


Bruno Fagali has been practicing Brazilian law for a few years and has worked with the faculty of one of Brazil’s top law schools. He attended the Pontifical Catholic University of São Paulo where he got his undergraduate degree in law and then completed a master’s in administrative law and also holds a certificate in healthcare compliance that he gained from the Brazilian Council of Health Executives. He’s litigated cases for a variety of clients but has especially taken on issues in advertising, news media, and also explored corruption cases in government and large corporations. Bruno Fagali also did internships and worked with some other law firms including Radi, Calil and Associates and Tojal, Texeira Ferreira, Serrano & Renault. He also is on a council group at the Brazilian Institute of Business Law and Ethics.

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