Kim Dao and her fashionista fall runway look

In this video on her YouTube channel, Kim Dao may remind you of the infamous ‘vogue‘ scene in The Devil Wears Prada with actress Anne Hathaway. Kim Dao is seen prancing around in a wooded area displaying her audience of her autumn and winter fashion that she hopes will inspire her 327,000 subscribers.

Kim Dao uses a voiceover to explain where she selected each clothing item and why it suits her personally. Her first look is a dark grey knit sweater tucked into a ruffled burgundy skirt topped with an accessorized heart shaped choker and simple black heeled booties. Kim Dao mentions that there are shorts underneath her skirt, making it a tad bit more modest.

Kim Dao’s next arrangement is a fitted tan long sleeve shirt with vertical stripes indented all along the shirt. She adds some color with her Sacramento colored maxi skirt, and keeps it somewhat professional and weather appropriate with a pair of midnight black knee length boots.

Her third outfit is a daring collared burgundy red dress. This get up alone can give anyone ‘Andy Sachs walking through the streets of New York’ vibes. Ditching any accessories, she pairs the stunning red dress with gold strapped high heels that ultimately pull the look together.

Moreover, Dao gives a school girl look with this dark themed look — perfect for the cold months. She sports a low V neck navy blue top with red and white outlines. She accessorizes again with a choker, but this one however dangles from her neck. She matches the sweater top with a correlating colored plaid pencil skirt.

Very lastly, Dao play with colors in a button down collared shirt with an array of vertical stripes and breast pockets tucked into a pair of lightly faded denim blue jeggings. She also sports another dangly black choker along with matching black pointy flats.

Evolution of Smooth Makes a Move on ChapStick Territory

ChapStick is a name that many baby boomers will recognize instantly. By contrast, EOS Lip Balm may be something that these baby boomers have never seen or heard of. Coincidentally, the reverse is true for millennials. The EOS Lip Balm may certainly ring bells for young people, but ChapStick may be a foreign in concerns to the products that they know and love. This is happening because EOS set out to market to the millennials first.

People are growing up in an age where they have to connect to social media to see what is new and hot. That is what makes EOS such a hot topic. Fast Company has researched the way that this company is growing, and the evident is there. ChapStick was leading the way, but EOS lip balm was on the rise. ChapStick didn’t have a team that could develop and market the way that EOS did. The end result was a product war with EOS executives pulling out all the social media ammunition. This would be the thing that would topple ChapStick. The Evolution of Smooth has made a smooth transition to the top, and ChapStick is struggling to regain the throne.

The reality is that ChapStick has left the door open for competition for far too long. There is no going back. People have become used to the stylish brand of lip balm. They don’t want to try anything else. They appear to be content with what the Evolution of Smooth is offering. This means that there is less of a chance that ChapStick – or any other company – will come in and overshadow this brand. This is a company that is tied into social media in a major way. The crowds that support EOS are the young people that are telling friends about EOS. To learn more, visit the evolutionofsmooth website, Linked In page and Pinterest (https://www.pinterest.com/explore/eos-lip-balm/).