How Whitney Wolfe Herd Created A Dating App That Empowers Women

Whitney Wolfe Herd is the founder of the dating app Bumble. It was launched three years ago and her company is already worth over $1 billion. When she created Bumble her goal was to create a dating app that women felt more comfortable using. On the other apps they often receive unwanted attention or worse. She has also become on of the prominent faces in regards to the women’s movement.

Women have been complaining about dating apps for a number of years. They often lead to few dates and often those don’t work out because it wasn’t a good match. The guys that use these apps are also a bit questionable far too often. Many women don’t want to see guys posing with their cars, flexing their abs in the mirror, or having a weeks supply of hair gel on. These apps also seem to work for men more than women. Some men have made the comment that using conventional dating apps is like “Shooting fish in a barrel”, for instance.

The Bumble app has been described as “classy”. It doesn’t feel as sleazy as some of the other apps do. The people that use this app are friendlier than on other apps and more like normal people. Women say that the men they are matched with are better on Bumble than any other app they have used.

The biggest game-changer about Bumble is that only the women can make the first contact. This means that if you find Sailboat Dude as douchy you know that he’ll never be able to send you a message. The app empowers women when they use it because they control the interactions. This also results in a better group of guys because they know they have to be more professional in how they present themselves.

Whitney Wolfe Herd has served as the chief executive officer of Bumble since she launched it. Her leadership has led to almost 10 million people now using the app to find a soul mate. She has been honored by Business Insider who put her on their 30 Most Important Women Under 30 in Tech list and also had Elle name her as one of their Women in Tech. She grew up in Salt Lake City and is a graduate of Southern Methodist University. After graduating she entered the tech industry and has never looked back.

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Fabletics and its Journeys for Customization of Products

Fabletics has impacted the online fashion industry during the last three years – it was founded in 2013. When most people believed that the brand has no growth prospect in the industry that is ruled bigger players like Amazon, the founders thought differently. Due to that reason, the firm surpassed $250 million revenue per year milestone, last year. Fabletics is also one of the few online brands that register significant sales growth year after year. What made the impossible possible? It was executing few strategies to rule the segment – fashion-centered athleisure brand. The most important one among them was customization of products based on customer needs.


It introduced a new shopping experience to the customers called reverse showrooming. With this, the customers have the choice to visit Fabletics local stores in their city and check the products physically before planning to make a purchase. They can buy it from Fabletics online store or get it from the local store itself. Fabletics analyses online data, including purchase preferences of local customers, social media sentiments, real-time sales activity, and more, and customizes product listing in the local stores based on popularity.


When the firm was founded in 2013, it was tapping the opportunities of the market of no high-quality, fashion-centric smart-wear brand during those days. The brands were also not competitively priced on those days. The founders created the brand with a strong focus on fashion along with quality and reasonable pricing. Kate Hudson, co-founder of the firm, took an active role in the designing process and ensured that the team is coming out with styles that are fresh and appealing the masses. She also reviewed the sales numbers, devised the social media strategy, rebuilt the customer service, and more.


The strategy worked clearly in the favor Fabletics, and it displayed growth consistently over 40% every year. The firm is currently on rampant expansion plans and laid out the timeline for stores in all the major cities in the country. To improve the customer experience further and individualize their needs, Fabletics introduced Lifestyle Quiz – a questionnaire that includes fashion preferences, body features, and more. Once people fill it, Fabletics use the data to design individual fashion products for the customers. Fabletics encourages people to test the firm’s customization level by filling out the Lifestyle Quiz.

Meet Whitney Wolfe One of the Leading Women in Tech

Whitney Wolfe is one of the few women in tech that have proven to the world that women, just like men, are capable of driving change in tech, a field that is predominantly thought to be playing field of men. Wolfe, 28, co-founded Tinder in 2012 and went on to become VP of Tinder’s marketing. As at present, Tinder is the most prominent location based dating App with over 50 million downloads in the last 12 months. Although Wolfe quit Tinder, her entrepreneurial spirit never departed her. In 2014, Wolfe co-founded Bumble. She is presently the CEO of Bumble.

Bumble is branded as a feminist dating App. The App focusses on women and their needs. Wolfe being a woman is well aware of the abuses that women go through in traditional dating Apps. Her App was tailored to protect ladies in the sense that men have been prohibited from texting women unless women approach them through the App. The innovation, although simple and straightforward, is unavailable in other Apps such as Tinder. The innovation has enabled Bumble to be the safest App of all the dating Apps.

There is much more to Bumble than its women-first approach to dating: its growth. The app, through the leadership of Wolfe, is ranked number one in terms growth. It is receiving over 50,000 new users on a single day. Statistics show that company has registered over 20 million customers since its launch in 2014. 10% of its members have premium accounts. The App is projected to receive $150 million in 2018. Wolfe is continually improving Bumble by adding new features. Bumble BFF was added to Bumble to enable users to find new friends while Bumble Bizz is expected to be launched in the last quarter of 2017. Bumble Bizz will allow Bumble users to experience professional services such as searching for a job.

Match Group, the parent company of Bumble’s competitors, must have been impressed by Bumble’s growth. The company was reportedly willing to acquire Bumble for $450 million. A huge amount that Wolfe declined. It is unclear why she decided to ignore the offer.

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