Evolution of Smooth brand Lip Balm, better known as EOS, has become so popular in the last decade for quite a few reasons. Those who try EOS balms routinely buy them for their fun shapes and the fact that they actually work, but those customers who dig deeper find even more reasons to love it!
Evolution of Smooth was founded by Craig Dubitsky and Jonathan Teller in 2006 as the personal care division of their company, The Kind Group of New York. Teller almost immediately began focusing solely on EOS, which he has since ran and grown into a successful endeavor. One of the first things consumers notice about EOS balms is their unique egg shape, which is actually one of the biggest reasons for their success. The sphere shape has the advantage of standing out among a crowd of tube shaped lip balms; also, it is a bit easier to find in your purse!
EOS has not made it this far just because of its fun packaging. There are other ways that the company has made an everyday essential, like lip balm, a fun part of the user’s day. They frequently release Limited Edition series with intriguing flavors, that are fun for the customer and come in more interesting packaging. The most recent series is partnered with RED, and gives a portion of the proceeds to breast cancer research.
On top of the fun look, great colors and packaging, and even the Limited Edition series, EOS’s biggest draw to most consumers is the ingredients. The all-vegan, completely hypoallergenic, and gluten-free line is fully dermatologist-tested and, most importantly, it is completely cruelty-free to animals. EOS avoids artificial fragrances and parabens, and instead fills its balms with ingredients such as jojoba oil, shea butter, and rich cocoa. Today’s consumer may come for the fun sphere shape, but they are staying with EOS for their high-quality ingredients.