Doe Deere has created a line of cosmetics that is unlike any other on the market today. While most brands simply place their products on store shelves, Lime Crime – Doe Deere’s cosmetics line – has created something truly unique. The company has been built as a digital-first company that lets customers feel like they are truly a part of a community of Lime Crime fans, rather than just individuals who buy a product of a stock shelf at a store.
As I mentioned, the company has always put digital first and actively shares content that is posted by people wearing actual Lime Crime products. They utilize a specific hashtag to find users. The company shares the content on its own social media accounts and also has a special section of the website devoted to sharing photos of real life people wearing Lime Crime products.
Lime Crime is an innovator in every way. The company was the first to develop a digital image of what lipstick looked like on real lips, rather than a simple swatch with a white background. When Lime Crime was founded in 2008, Doe Deere wanted her company to be something entirely different.
Doe Deere was actually studying to work in the world of high fashion at the time of Lime Crime’s founding. She was in school for fashion design. She had always had a passion for designing her own clothes as well as her own line of cosmetics. While she was studying to work in fashion, she began to seriously question if this was her true life’s calling. She felt that something was simply missing from her life and that she hadn’t discovered her real passion yet. She soon discovered that her true passion was to develop a line of cosmetics that would help women everywhere to express their true selves.
Thus, Lime Crime was officially born. In a recent article, Doe Deere expressed how she realized how passionate she felt once she started developing Lime Crime. She stated that she finally realized that Lime Crime was the true gold at the end of what she describes as the rainbow.
Doe Deere worked incredibly hard to build Lime Crime into the entity that it is today. She devoted her life for years to get the company off the ground. Once the company moved from an eBay store to a true online retailer, it didn’t talk long for Lime Crime to gain a band of loyal followers. The mascot for Lime Crime is a luxurious and brightly colored unicorn. Fans have lovingly nicknamed Doe Deere as the Queen of the Unicorns, a loving title that shows the power of standing out in the crowd and expressing your true self.
The article stated that Lime Crime has the goal of focusing on the fact that beauty and beauty products should make you happy. Her internal motto is that if her team isn’t truly crazy about a product, they simply won’t release it to Lime Crime fans. She recommends always focusing on your main company goals to achieve success. Learn more: http://yourbeautycraze.com/how-beauty-expert-doe-deere-gets-ready