How Whitney Wolfe Herd Created A Dating App That Empowers Women

Whitney Wolfe Herd is the founder of the dating app Bumble. It was launched three years ago and her company is already worth over $1 billion. When she created Bumble her goal was to create a dating app that women felt more comfortable using. On the other apps they often receive unwanted attention or worse. She has also become on of the prominent faces in regards to the women’s movement.

Women have been complaining about dating apps for a number of years. They often lead to few dates and often those don’t work out because it wasn’t a good match. The guys that use these apps are also a bit questionable far too often. Many women don’t want to see guys posing with their cars, flexing their abs in the mirror, or having a weeks supply of hair gel on. These apps also seem to work for men more than women. Some men have made the comment that using conventional dating apps is like “Shooting fish in a barrel”, for instance.

The Bumble app has been described as “classy”. It doesn’t feel as sleazy as some of the other apps do. The people that use this app are friendlier than on other apps and more like normal people. Women say that the men they are matched with are better on Bumble than any other app they have used.

The biggest game-changer about Bumble is that only the women can make the first contact. This means that if you find Sailboat Dude as douchy you know that he’ll never be able to send you a message. The app empowers women when they use it because they control the interactions. This also results in a better group of guys because they know they have to be more professional in how they present themselves.

Whitney Wolfe Herd has served as the chief executive officer of Bumble since she launched it. Her leadership has led to almost 10 million people now using the app to find a soul mate. She has been honored by Business Insider who put her on their 30 Most Important Women Under 30 in Tech list and also had Elle name her as one of their Women in Tech. She grew up in Salt Lake City and is a graduate of Southern Methodist University. After graduating she entered the tech industry and has never looked back.

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