Whitney Wolfe is one of the few women in tech that have proven to the world that women, just like men, are capable of driving change in tech, a field that is predominantly thought to be playing field of men. Wolfe, 28, co-founded Tinder in 2012 and went on to become VP of Tinder’s marketing. As at present, Tinder is the most prominent location based dating App with over 50 million downloads in the last 12 months. Although Wolfe quit Tinder, her entrepreneurial spirit never departed her. In 2014, Wolfe co-founded Bumble. She is presently the CEO of Bumble.
Bumble is branded as a feminist dating App. The App focusses on women and their needs. Wolfe being a woman is well aware of the abuses that women go through in traditional dating Apps. Her App was tailored to protect ladies in the sense that men have been prohibited from texting women unless women approach them through the App. The innovation, although simple and straightforward, is unavailable in other Apps such as Tinder. The innovation has enabled Bumble to be the safest App of all the dating Apps.
There is much more to Bumble than its women-first approach to dating: its growth. The app, through the leadership of Wolfe, is ranked number one in terms growth. It is receiving over 50,000 new users on a single day. Statistics show that company has registered over 20 million customers since its launch in 2014. 10% of its members have premium accounts. The App is projected to receive $150 million in 2018. Wolfe is continually improving Bumble by adding new features. Bumble BFF was added to Bumble to enable users to find new friends while Bumble Bizz is expected to be launched in the last quarter of 2017. Bumble Bizz will allow Bumble users to experience professional services such as searching for a job.
Match Group, the parent company of Bumble’s competitors, must have been impressed by Bumble’s growth. The company was reportedly willing to acquire Bumble for $450 million. A huge amount that Wolfe declined. It is unclear why she decided to ignore the offer.